Analysis Of The Poem Everyday Use By Alice Walker

â€Å"Guided By My Heritage† (â€Å"In Search† 243) - Interpretations of Heritage In â€Å"Everyday Use,† Alice Walker uses relics from Dee’s past to demonstrate the importance of heritage through the understanding of inheritance and ancestry. Heritage in this story is understood as recognizing from where a person has originated. Walker correspondingly compares inheritance to art, something which should be used daily and passed on to future generations. Heritage and inheritance both have the same French root word: heriter- meaning inherit, implying that for one to truly realize and grasp their heritage they must first accept what they have inherited, in this case the quilts, and utilize them. In the story, being aware of one’s heritage is a significant conflict that troubles the characters. At the end, Mama and Maggie are the ones that carry on their tradition in the present and truly understand the true meaning of heritage. Throughout the story exi sts an overlying theme of comprehension of one’s heritage and ancestry. In contract to this theme, Dee is viewed as hypocritical when claiming she is reconnecting to her African roots, her supposed heritage, because numerous times she contradicts her beliefs and principles she is to uphold. If she is truly connected to her African roots, then she would essentially adopt all parts of the culture and religion. Considering that she has married Hakim-a-barber, who declares the Islamic greeting â€Å"‘Asalamalakim, my mother and sister’† (WalkerShow MoreRelatedAlice Malsenior6001 Words   |  25 PagesAlice Walker: Peeling an Essence As an African- American novelist, short–story writer, essayist, poet, critic, and editor, Alice Walker’s plethora of literary works examines many aspects of African American life as well as historical issues that are further developed by Walker’s unique point of view. Writers like Alice Walker make it possible to bring words and emotions to voices and events that are often silenced. Far from the traditional image of the artist, she has sought what amounts to aRead MorePersonal Experience: Writing a Poem986 Words   |  4 Pagespapers have developed the most. In the first week of English 1102, my professor revealed the Paper 1 prompt. The assignment was straightforward but the word â€Å"poem† worried me. Poems and I never had a good relationship. I had trouble analyzing and therefore forming a concrete thesis based on a poem. So I chose a poem that really interested me so I could â€Å"dig deeper† in my paper. I chose â€Å"Daddy† by Sylvia Path which focuses on the evolving perception of a daughter to her deceased fatherRead MoreBusiness and Management2600 Words   |  11 Pagesthe modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Barnet, S., Cain, W.E., Burto, W. (2011). Literature for composition: Essays, stories, poems, and plays (9th ed.). New York, NY: Longman. All electronic materials are available on the student website. |Week One: Elements of Literature—Stories Read MoreAmerican Dream in a Raisin in the Sun4319 Words   |  18 Pagesconsider her to be who she is not, they will expect or even compel her to behave as the one they mistake her for 2. One’s Own Conception on Identity The poem â€Å"Harlem† captures the tension between the need for black expression and the impossibility of that expression because of American society’s oppression of its black population. In the poem, Hughes asks whether a â€Å"dream deferred† withers up â€Å"like a raisin in the sun.† His lines confront the racist, dehumanizing attitude prevalent in American societyRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagespermission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers

Impact of E-Commerce to Malaysian Economy - 854 Words

IMPACT OF E-COMMERCE ON THE MALAYSIAN ECONOMY E-commerce is the new buzz word. With the advent of the Internet, the development of e-commerce in both the developed and developing economies has developed at a rapid pace. Developing countries such as Malaysia are catching up fast as there are already 1.2 million Internet users. The private sector and the Government have taken initiatives to implement e-commerce. Physical and legal infrastructure for e-commerce in Malaysia have been put in place. The rapid adoption of e-commerce in the developing economies in general and Malaysia in particular has been made possible by the rapid development and high investment in communication technology and infrastructure, cheaper cost of computers and†¦show more content†¦Reduced transaction costs benefit both consumer and producer. While consumers will gain access to a broad-based selection of lower priced goods, producers are likely to see higher demand for their products.Furthermore, in th e Internet age, people and firms will be connected with highly capable interactive capacity. Through the information highway, consumers will have free market choices, and firms will have almost unrestricted market access. This offers opportunities as well as poses threats to businesses. The impact of e-commerce can be traced at the industry and consumer levels. It can also be traced at the macroeconomy level. It is however important to note that the full impact of e-commerce on an economy depends on several factors such as the rate at which the economy adopts e-commerce.At the industry level, e-commerce will result in some rationalization of activities. Firms will need to undertake investment in an appropriate computer system to implement e-commerce. They will undertake new activities which are knowledge-intensive. Through the adoption of e-commerce, firms will demand for a new kind of workforce, particularly those with a higher level of computer literacy. This new demand will have an immediate and far-reaching implication on the provision of training in the country. Firms will be pre-occupied with technology selection and investment. This task is quiteShow MoreRelatedMarket Pressure1912 Words   |  8 Pagesfrom global economy and strong competition, the changing nature of the workforce and powerful customer’ (Turban, E. et al 2007, pg 33). I. Global economy and strong competition (a) Global economy ‘refers to an integrated world economy with unrestricted and free movement of goods, services, and labour transnationally’ (Economywatch, 2011). 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Ali, PhD Department of Communication, Faculty of Modern Languages Communication, University Putra Malaysia, Malaysia Siti Zobidah Omar, PhD Department of Communication, Faculty of Modern Languages Communication, UniversityRead MoreManagement4821 Words   |  20 PagesJune 2009, Volume 2, pp. 128-137 Entry Mode Strategies of Malaysian Service Firms: A Resource-Based Approach Mohammadreza Asgari*, Mohd Nazari Ismail**, Syed Zamberi Ahmad*** Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur ABSTRACT The rapid progress in services has attracted scholars to study the behaviour and decisions of service firms. 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(REFERENCES: WIKI, URBAN DICTIONARY) PEST ANALYSIS The PEST framework will analyze the impact of the unpredictable issues that will rise when Gucci operates in Malaysia by identifying the influential factors that have a strong effect on the business. Political * Association of Southeast Asian Nations (ASEANS) represents the Malaysia’sRead MoreCultural Influence on International Businesses1462 Words   |  6 Pageswith cultural differences. Business accomplishments in the future will depend greatly on the ability of managers to meet the challenges of culture and its impact on international commerce. Today’s business world is becoming ever closer as the world almost seems to have shrunk overnight. Successful organizations competing in the global economy are faced with a new set of challenges. 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Malaysia Airlines started its operation on 1987 after the airline changed its name from Malaysian Airline System. It is founded in 1947 by Malayan Airways. Then, it transformed to Malaysian Airways due to Malaysia gaining its independence. After that, it changes its name once more to Malaysia-Singapore Airlines and thereafter ceased its operation. It was then divided into Malaysia AirlinesRead MoreWhy Should Shop Online? Essay2117 Words   |  9 Pagesonline are most likely to buy books, cosmetics, clothing/accessories/shoes and groceries via the Internet in the next six months. While connected Chinese also favor books and clothes, 40 percent plan to make an electronic purchase online. Web-savvy Malaysians like online shopping for booking travel, with airline tickets and hotel/tour reservations the top picks. More online Australians intend to purchase event tickets and non-downloadable videos/DVDs/games than any other in the region. 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House Australian Building Codes Standards â€Myassignmenthelp.Com

Question: Discuss About The House Australian Building Codes Standards? Answer: Introducation The report presented hereinafter focuses on the critical assessment issues of the residential building whose technical details have been provided to peruse against the set standards of fire safety. The dominating reference document in this case will be the Building Code of Australia part 2 (BCA, 1996) section 3.7. Notably, the report pursues various elements in the house against the given provisions to ascertain full compliance and ensure the structure to be put in place satisfactorily complies with the requirements. Besides, it should be noted that the assessment is done prior to building establishment to ensure all critical elements are designed as per the given provisions as far as fire safety is concerned. In fact, the purpose of this report is to uncover the critical assessment issues that will assist Council in their assessment of the application for the building under relevant requirements. Therefore, the report provides a written assessment of the given site and demonstrates whether or not the building complies with the established requirements. Admittedly, we looked at a proposed initial development site located along Weetalibah Road, Northbridge and assessed an application for a renovated dwelling (being a Class 1 Building). The site had been identified as being impacted by bushfire attack from nearby significant vegetation and was within 100 meters of the interface. The management was primarily accompanied by the application of the relevant bushfire protection measures for the building and within the property boundary. Therefore, in a nutshell, the assessment aims at providing the local council with an actual scenario from the field (as far as bushfire remains a great risk). Certainly, therefore, the report also provides a substantive material to the local council especially for future similar assignments to be undertaken. Notably, the given project presented provides a crucial case study that can be used as a yard stick to ensure that in all future assessments, some of the policy implementation gaps are progressively sealed and that emerging issues are dealt with accordingly. Site Description The site where the building is seated, as mentioned earlier, will be along Weetalibah road, Northbridge. There is a nearby vegetation specifically shrubs. The residential building was in existence but it became necessary to implement some fundamental renovations which shall comply with the bush fire protection standards. In the recent past, bush fire incidences have arisen forcing the local authorities to comb through the area and ensure that all developers and owners of buildings, BCA class notwithstanding, fully comply with the requirements such as AS 3959 and BCA part 2 section 3.7. However, amendments have been made in order to conform with the current realities. Bush Fire Site Assessment Table 1: Summary of Assessment Building Element Fire safety parameter Assessment remark Access routes and exits For quick exit and egress Satisfactory Provision of Fire safety services Strategic points and corners in the house Plans underway; sufficient provision House seating arrangement Based on the wind direction and strength Appropriately done Structural integrity of wall-fire resistance The brick work provided in the drawing is sufficiently resistant to bushfire crossover Choice of material is above reproach Rear extensions Must discourage unnecessary reach to the overhanging nearby branches Done to the required standards especially in minimizing excessive heat wave penetration Roof sheeting Material selected to be fire resilient Material selected is within the standards Roof gutters To minimize bushfire climbing to roof This is satisfactory Fascia board For more, check section titled Construction Okay Downpipes Material selected be in conformance with the standards Okay External walls and finishing Must be redundantly fire proof Was done as recommended Window frames Fireproof material and minimized opportunities for more gaps Design as recommended Carport structure As per the give standards Okay Balustrade As per the given standards Okay Timber posts The timber fences up to carport roof is over 350-450 high Okay Security gate The height of the gate, as checked in the design, complies with the minimum provision in this area Okay Drive way Built of concrete For better fire proofing; this is okay Sandstone paving This is preferred due to its inability to spread fire Okay Brick retaining wall for the externals Achieve redundancy in fire safety As recommended Box gutter Provides no chance for gaps or unnecessary Okay Construction installation For this section, check the section under: Construction Okay Bedroom location Upstairs to minimize risk of horizontal fire spread Okay Existing windows The frames built of non-combustible material preferably metal Okay Child proof safety Protecting the minors from accidental collapse especially during evacuation Okay Bush Fire Protection Measures The house seems to be enclaved in a nearby vegetation on the northern part while southern part access from the main road is made possible. The access path is free of loose materials that can hinder effective movement in and out of premise. However, site demarcation, although not included in the designs, must either be solid wall or metal grill fence to minimize crossover fire (TAS, 2017 2019). Therefore, as can be seen from the design plans, this is satisfactorily done to ensure minimal interaction of the nearby vegetation cover and the adjacent buildings. Notably, in summary, the siting details are provided in the table 2: Table 2: Siting Details of the Proposed Development Location Northbridge Title no: N/A Developer/Owner XYZ Intended use /Current use Residential BCA Building type Class 1a Water utility Based on daily consumption Access from main road Weetalibah Rd, Northbridge Other Particulars Intended for renovation for total compliance Property access arrangement As mentioned earlier, the building premises can be accessed mainly via the main road from the southern side. The access paths are made in such a way that quicker access is guaranteed especially in firefighting situations. Sharp corners must be minimized and instead straight and direct access paths be promoted. The loose material that may be present on the road surface must be eliminated otherwise it will hinder free movement (Cheney Sullivan ,2008) Construction The construction, as envisaged in the design, must be in tandem with the acceptable standards by the local council. Hence from the study of the plans, the following can be deduced vis--vis the available sectional requirements as per AS 5939: The gaps between the doors, windows and other openings are to be protected using draught excluders The bush fire shutters are permanently fixed to the building with gaps not exceeding 3mm. The assembly of these openings are therefore protected to minimize accidental failures due to fire attack Provision of shielding is a key requirement; such that construction requirements as far as fire safety is concerned is minimized. As for flooring, seemingly fireproof tiles are to be used. Besides, preference should be for the raised types The walling design especially on the external envelope is encouraging; this is to pursued further by constructing using materials that are non-combustible. For fencing; a part from using brick walls which may be expensive, timber fencing can also be used but they should be the type that can resist bushfires and disallow spread to other areas The joints are to be such that minimal gaps would result. Currently, as the joints are done, there is a greater risk of fire spread due to unnecessarily high number of gaps. The sheet roofs, as checked in the design, complies with some of the provisions however: The parts and accessories must be made of materials that do not easily catch fire since some level of fire resistance is key At the junction of the roof and wall, there has to be seals done to prevent gaps that compromise fire resilience of the building; normally the embers can easily jump into the interiors courtesy of these gaps. However, room ventilation must not be affected by this. The engineer or designer will have to establish a realistic balance between these two. Notably, from the technical building design, it is clear that fascia and eaves lining have been used to cushion against the mentioned bush fire. Additionally, roof ventilation for both gable and vents must be fitted with ember guards and they are to be non-combustible The assessment also envisages the use of solar collectors. Therefore, for that case, gaps must completely be sealed Water and utility services This is to be provided in plenty so to ensure during firefighting situation, fire is brought under effective control. The pool water can be used as a last option hence this should be included in the plans for bushfire mitigation (Standards Australia ,2009). Landscaping Th type, construction, location and maintenance of the same are considered in this case. From the layout plans, seemingly, the building is to be seated in a gently sloping landscape. This will allow proper drainage and minimize the amount of earthwork as an initial preparation for the foundational seating area is reduced in scope (BOM, 2010). Therefore, in a nutshell, landscaping be done to support the following: Prevention of flame interference on both interiors and exteriors Significant reduction in fire spread Filtering of the embers such that they are dispersed elsewhere away from the building. In fact, design must be such that accidental jumps of embers onto dwelling are resisted and adequate distancing between dwelling and vegetation cover is to be encouraged. Orientation of building will have to follow the common direction of wind relative to bush/vegetation cover Wind breaking capability of the nearby trees. The ecological relations between the dwelling and the nearby trees must be cordial and organic. Rather than trees to catalyze the fire spread, they can be used as powerful wind breaks to minimize the spread of fires to other areas. Therefore, this can be incorporated smoothly Branch overhung must be minimized regardless of how far they are from the dwelling. Regular pruning and pollarding be encouraged Layout Options There are a number of layout options that are presented; out of which the best that fits the building category and clients requirements should be selected. In the given plans space utilization seems to be a top priority. auditing, space economy must be a key issue worth considering in the design. From, the layout plans, the trees to be planted are designated towards one end of the building premise. This is encouraging so that risk of fire spread is minimized. Therefore, as a precaution, the boundary between the dwelling and the trees must be well maintained (RFS, 2012). Additionally, trees that are to be planted at the front side of the dwelling must be spaced correctly and limited to a number that may not wreak havoc should fire break out unexpectedly. Other Planning Matters The nearby vegetation cover must be such that it is 10m away from the house from all rounds. According to the information provided, the actual distance is 100m. Admittedly, this is very safe; however, still precautionary measures must be instituted. This includes managing the growth of the bush; collecting the fallen leaves on a regular basis among others. Other environmental values There is need to inculcate values such as harmonized ecosystem where the nearby vegetation cover can play a major role in the entire ecosystem. Such benefits as purifying the air that is to be supplied to the dwelling are to be encouraged from this. Riparian protection The natural waterways must be maintained and accommodated in the plans. In summary, it can ostensibly be confirmed that the building design (presented for renovation) has satisfactorily complied with the majority of the provisions. Besides, it should be noted that implementing these provisions is only one step towards ensuring that the bushfire resistance and resilience of the building is improved tremendously. This must come along with proper management of the building and its premises especially in more bush-fire prone areas. Admittedly, the most effective management strategy is to isolate the fire hazards that are present in the building and its surrounding. Now, it should also be noted that there is no universal method to mitigate bushfire owing to its uncertainty. However, the above-mentioned provisions and recommendations are best suited for the given case. There is normally a slight difference in implementation of the bushfire protection measures between existing and new buildings. The former can happen in a continuous fashion but the latter will have to be established first with partial conformance to the set requirements as far as bush-fire risk management is concerned. Recommendation However, it is being recommended that the few areas that need improvement must be actualized before the renovations can be done. Therefore, the following measures can be pursued further: Proper hazard management plan need to be tailor-made for these kinds of building. The owner and occupants must be trained and guided on how to implement the plan and it can be composed of the following action points: -Clear trees that are nearing the house -Remove fallen leaves from the compound, in the gutters and any other designated area -If possible, promote planting of low flammability shrubs -Cut, prune, pollard and coppice where necessary to control growth of vegetation -Minimize use of wood as fuel especially for room heating; should be last option if need arises -Regularly conduct walk downs to keenly spotlight the hazardous materials and have a mitigation program to execute (ii) Water supply Adequately provide water to all the strategic points. There should be sufficient water to put out any fires that may arise any time of the day. Therefore, minimum water capacity must be derived from the daily usage both in peak hours and off-peak Access to the building This must be reviewed from time to time to ensure obstacles are cleared for smooth exit and entry into the building. However, security must be maintained as well. References Australian Standard 3959. (2009). Construction of Buildings in Bushfire-prone areas. Council of Standards. BCA. (1996). Building Code of Australia. Council of Business. TAS. (2010). Bush Fire hazard management. Available at: https://www.fire.tas.gov.au/userfiles/tym/file/131392_Building_for_Bushfires_web.pdf RFS. (2012). Plans and Spaces for bush fire Construction. Available at: https://www.rfs.nsw.gov.au/__data/assets/pdf_file/0020/4691/Hunter-BFRMP.pdf The Bushfire-Prone Areas Code Planning Directive No. 5. Available at: https://www.planning.tas.gov.au TAS. (2017). Planning. Advisory Note 20 Guidance on the Code and how to determine Bushfire-Prone Areas is available at: https://www.planning.tas.gov.au/library_and_ information/planning_advisory_notes Western Australian Planning Commission (WAPC), Department of Planning and Fire and Emergency Services Authority of Western Australia (FESA) (2010) Planning for Bush Fire Protection guidelines - edition 2. Published by WAPC FESA Cheney P Sullivan A.(2008). Grassfires, fuel, weather and fire behaviour - second edition. CSIRO Publishing Collingwood, Australia Environmental Human Resources Management Australia (2000) Baldivis Tramway Reserve Management Plan - Final Report for the City of Rockingham. Standards Australia (2009) Australian Standard (AS 3959-2009) Construction of buildings in bushfire-prone areas. Blanchi, R Leonard, J (2008) Property Safety - judging structural safety. In Community Bushfire Safety. (J. Handmer, eds) CSIRO Publishing, Melbourne Website 2010. (https://www.bom.gov.au/climate/averages/tables/cw_009194.shtml)

The Lost Colony At Roanoke The First Effort Made By The English To Est Essay Example For Students

The Lost Colony At Roanoke The First Effort Made By The English To Est Essay The Lost Colony at RoanokeThe first effort made by the English to establish a colony in America, occurred in the late sixteenth century, at Roanoke Island. Starting in 1584 efforts were made to explore the east coast of North America as far south as Spanish claims. It was in 1587 that a permanent colony was finally created. However great this accomplish was for the colonists and England, it proved to be one of the greatest American mysteries when the colony was discovered abandoned in 1590.In this presentation of the lost Roanoke Colony, I plan to describe how the colony was settled, those persons involved in the settlement and the discovery of its abandonment.Roanoke Island is an island just off the coast of present day North Carolina. The Albemarle Sound, Croatan Sound, Roanoke Sound, and the Pamlico Sound are four bodies of water that surround the island. The Atlantic Ocean is less than ten miles away from Roanoke on its eastern coast, but direct contact with the ocean is impeded by a strip of land called Bodie Island, which is part of the Outer Banks. The western coast of the Island is also less than ten miles from the mainland of North Carolina.The history of the settlement can be found in Englands increasing interest in laying claim to a portion of the New World during the late 1570s. This interest was even more apparent, when in the same decade, Queen Elizabeth encouraged exploration and settlement of new lands by issuing charters for this task, and it was during this time period when Roanoke Island was discovered by the English. However it was not until March 25, 1584 when the significant history of Roanoke was made with the re-issuing of the charter to Sir Walter Raleigh.It was the responsibility of Raleigh to make the necessary provisions to complete the journeys to the New World and accomplish the goals of the charter. This meant hiring ship captains and their crews, recruiting possible colonists, purchasing food and other supplies, and finding those who would invest capital in the missions. Raleigh however does not actively participate in the journeys to Roanoke Island; he was just the organizer and major financier.There are a total of four expeditions, under the Raleigh charter, which comprise the story of the lost colony.The first and second expeditions take place from 1584 to 1586. The accomplishments of these missions include producing contact and establishing friendly relations with a native tribe called the Croatoan, the fortification of the island, and searching for an appropriate place for a permanent settlement. It is during the second expedition that there was an attempt to leave a small force of men behind, while the ships returned to England for supplies. They left a few more than one hundred men, which were need to finish fortifying the island, to continue the search for a permanent settlement sight, and to keep an English hold on the island. The effort failed due to the lack of supplies, weather conditions, and t he strained relations with the Croatoans and other more violent native tribes. The situation becomes extremely desperate for the men when they resort to their dogs as a source of food. Luckily for the colonists, a ship came to their rescue and takes all but fifteen men back to England.The mystery of Roanoke begins with the third expedition of 1587. John White was named governor of the colonist, which would now include women children. The permanence of this mission was believed to be insured by the involvement of entire families. To further insure success, the colonist themselves were the investors.The third expedition of almost one hundred twenty people (men, women and children) ready for colonization, arrived on the island in the spring of 1587. Their intent was to locate the fifteen men who were left behind in the second expedition, and then find an new settlement sight. It was discovered that the fortifications built by the colonists the year before had been abandoned and there w ere no clues as to the fate of the fifteen men.The next step was to find a new sight for settlement. It had been decided in England by Raleigh and John White, that the new settlement should be located in the Chesapeake Bay area to the north on the mainland. The colonist were denied the agreement that Raleigh and White had suggested. This was due to the strained relations between White and the ship captain. Therefore the colonists were forced to settle in the area of the abandoned fortifications for the time being.While the colonists were assembling their homes, contact with the Croatoans was reestablished. In their communications the fate of the fifteen men left behind in the previous expedition was revealed. The Croatoans explain how an enemy tribe attacked the fort and killed some of the men, but how many was not known.John White, upset with the news of the dead men and the recent discovery of a dead colonist, decides to launch an attack against the enemy, the Powhatans. Instead o f attacking the enemy John Whites men attack their friends, the Croatoans.With this violation of trust, the relations between the Croatoans and the colonists had deteriorated. Thus the Croatoans refuse to supply the colonists with food, and the supplies brought with them had begun to spoil. With the shortage of supplies and winter soon approaching, it was decided by the colonists that someone must return to England with the ships in order to relieve them of their supply shortage. John White was sent for the supplies in the late summer of 1587. He leaves approximately one hundred sixteen men, women, and children on Roanoke Island.John White does not return with the requested supplies until 1590. This three year delay was caused by a war between England and Spain. When he arrives he finds the colony abandoned. There is only a small clue as to where the colonist could be. This clue was the word Croatoan, carved into a tree. This word indicated to White that the colonists moved near or with the Croatoans, but White cannot determine whether his assumption was correct. Before White could make any more progress the captain and his crew, having no interest in the colonists fate wanted to return to England. This fourth expedition then returns to England not knowing the fate of the Roanoke Colonists.In late 1590 White tries to convince investors and Sir Walter Raleigh to send yet another expedition. Due to the lack of interest in Roanoke by investors and Raleigh , White was unsuccessful in his attempt. It is not until the Jamestown settlement twenty years later, that a firm effort was made to find the true fate of the 1587 colonists of Roanoke Island.Due to the fact that an investigation was not launched until twenty years later, no one knows what became of the colonists. Therefore there are several theories that attempt to explain their disappearance.John Smith was the first to gather information about the outcomes of the Roanoke settlement. He questioned the local nat ives about Roanoke. From this line of questioning he came up with three similar stories. One story was the attack of the settlement and the massacre of all the colonists. In another story the settlement was attacked and the women and children were assimilated only. The final story was that the entire colony was peacefully assimilated into the local native tribes.No new information or theories are concluded until many years later. These theories include the possibilities of an attack by the Spanish, disease, starvation, and an attempt to return to England in a small ship and then being lost at sea. Only spurts of interest in the fate of the colonists occurred throughout the eighteenth and nineteenth centuries. There was also major destruction of the fort on Roanoke Island during the American Civil War, so most of the artifacts that could shed light upon the mystery had been destroyed.I feel that the efforts made by those involve with establishing the Roanoke Colony were a learning ex perience for both investors and those who became colonists. We can see that England was involved in many activities during the attempts to establish permanent colony in Roanoke. These activities being a war with Spain, and acquiring treasures and natural resources to enrich England. Granted this was a new and unfamiliar part of the world for the colonists, I feel proper efforts were not made to ensure a permanent colony. For example, instead of raising their own crops and using hunting skills, they relied on the food supplies that were brought with the ships and then relied on the kindness of the natives to supply their food needs.The Roanoke colonists made matters worse when John White decided to teach the enemy native tribe a lesson by attacking them in retaliation of killing one of the colonists and the men left behind in the second expedition. Instead of attacking their enemy they attacked their friends the Croatoans by accident. This was the second time an incident of this natu re had happened. It had occurred in the second expedition with Ralph Lane (Governor of the colony left by the second expedition). Also I believe that mistakes of this nature reveal the possible fate of the lost colony, by assuming that relations between the colonist and the Croatoans had deteriorated. However, I do not believe that this tribe killed the members of Roanoke, I think that they refused to supply them with food supplies. From here I believe that the colonists had ventured into the interior of present day North Carolina, in search of food and a more suitable settlement. But in their venturing I believe the men were attacked by unfamiliar tribes. The women and children would have been spared and assimilated into their culture because it was the custom of the natives of this area.It was not until 1959 that a theory was openly agreed upon by a group of historian and scholars. They theorized that the colony did go to the Croatan village and may have been assimilated into the tribe. It was possible that they later moved to one of two areas; the Chesapeake Bay area or the Chowan River area. They also agreed that there was the possibility that the group disbanded. If the colonists did not go to the Croatan village, it was surmised that they were attacked by the Powhatan and the women and children were taken captive.However, the panel did not agree on one solid theory because they lack any physical evidence. These few possibilities may be as close as anyone will get to an answer.BibliographyArticle Kupperman, Karen Ordahl. Roanoke: Lost and Found. Reviews In American History 14 (March 1986): 55-60.Books Lefler, Hugh T., and William S. Powell. Colonial North Carolina, A History. New York: Charles Scribners Sons, 1973.Lefler, Hugh Talmage, and Albert Ray Newsome. The History of a Southern State, North Carolina. 3rd ed. Chapel Hill: The University of North Carolina Press, 1973.Quinn, David B. North America From Earliest Discovery To First Settlements. New York : Harper Row, Publishers, 1975.Quinn, David B., ed. The Roanoke Voyages, 1584-1590. 2 vols. London: Cambridge University Press, 1955.Quinn, David B. Set Fair for Roanoke: Voyages and Colonies, 1584-1606. Chapel Hill: University of North Carolina Press, 1985.Schoenbaum, Thomas J. Islands, Capes, and Sounds; The North Carolina Coast. Winston-Salem: John F. Blair, 1982.Stick, David. The Outer Banks of North Carolina, 1584-1958. Chapel Hill: The University of North Carolina Press,1958. Stick, David. Roanoke Island, The Beginnings of English America. Chapel Hill: The University of North Carolina Press, 1983. .u2d07fecf5ff1ef04658684339d3eb098 , .u2d07fecf5ff1ef04658684339d3eb098 .postImageUrl , .u2d07fecf5ff1ef04658684339d3eb098 .centered-text-area { min-height: 80px; position: relative; } .u2d07fecf5ff1ef04658684339d3eb098 , .u2d07fecf5ff1ef04658684339d3eb098:hover , .u2d07fecf5ff1ef04658684339d3eb098:visited , .u2d07fecf5ff1ef04658684339d3eb098:active { border:0!important; } .u2d07fecf5ff1ef04658684339d3eb098 .clearfix:after { content: ""; display: table; clear: both; } .u2d07fecf5ff1ef04658684339d3eb098 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2d07fecf5ff1ef04658684339d3eb098:active , .u2d07fecf5ff1ef04658684339d3eb098:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2d07fecf5ff1ef04658684339d3eb098 .centered-text-area { width: 100%; position: relative ; } .u2d07fecf5ff1ef04658684339d3eb098 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2d07fecf5ff1ef04658684339d3eb098 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2d07fecf5ff1ef04658684339d3eb098 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2d07fecf5ff1ef04658684339d3eb098:hover .ctaButton { background-color: #34495E!important; } .u2d07fecf5ff1ef04658684339d3eb098 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2d07fecf5ff1ef04658684339d3eb098 .u2d07fecf5ff1ef04658684339d3eb098-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2d07fecf5ff1ef04658684339d3eb098:after { content: ""; display: block; clear: both; } READ: Jack Kerouac and the beat movement Essay We will write a custom essay on The Lost Colony At Roanoke The First Effort Made By The English To Est specifically for you for only $16.38 $13.9/page Order now

Free Essays on Mark Twain

â€Å"It is noble to be good; it is still nobler to teach others to be good- and less trouble.† – Mark Twain Mark Twain (1835-1910), was the literary alias of Samuel Langhorne Clemens, considered to be one of the founding authors of American fiction. Mark Twain did not only write novels, but travel narratives, short stories, , and essays. Considered to be one of the greatest humorists in American literature, his works about living on the Mississippi river include The Adventure of Tom Sawyer, Life on the Mississippi, and the Adventures of Huckleberry Finn. In writing this paper I intend to inform as well as prove Mark Twain’s impact on our culture as a whole, and his influence on American Literature as we know it. Mark Twain was born on November 30, 1835, in Florida, Missouri. In 1839 when he was only four years old, Mark’s family moved a short ways to Hannibal, Missouri, which was at the time a small village along the Mississippi river. It was there that young Mark witnessed first hand the excitement of the colorful steamboats docked at the town dwarf. From these boats came comedians, singers, gamblers, swindlers, slave traders, and all of the other river travelers that the Mississippi had to offer. Mark Twain gained his first literary experience when he went to work for a printing firm in Hannibal after his father died in debt in 1847. While writing for the Hannibal Journal Mark contributed reports, poems, and sketches. What is remarkable is that working for the newspaper was Mark’s only literary training, because he did not receive any formal schooling. In 1853 Twain left Hannibal, and spent the next four years of his life traveling the eastern part of the country, working at printing shops as he went to support himself. He enjoyed the river so much that in 1857 Mark Twain became a riverboat captain. It was while working in this profession that Mark was exposed to all the people that the river had to of... Free Essays on Mark Twain Free Essays on Mark Twain Analysis of Mark Twain and Social Criticism in ‘Huckleberry Finn’ and ‘Tom Sawyer’ In Mark Twain’s two major works, The Adventures of Tom Sawyer, and its sequel The Adventures of Huckleberry Finn, he develops and displays humor by concealing such humor within deeper, darker modes, ultimately producing a satire of the region in which he lived. Examined within this paper are the methods that Twain uses to conceal his satire within the above two novels. The majority of his points are made using humor, but he also takes advantage of the use of southwestern dialect and Huck Finn’s childlike innocence. Much of the content of the two novels involves the region in which Twain lived as well as certain places or events in his lifetime. The aspects of his past that lead to his writing style as well as his life on the Mississippi is discussed as far as is relevant to support the thesis. The information gathered to research the satirical aspect of Twain’s writing is primarily in the form of books. The research revealed his novels were deeply influenced by Twain’s past. His nature causes him to write in the manner he does. In his past, people tried to stifle his creative mind, and as a result his works are have their most important meanings hidden below the surface. This tendency is almost instinctive. In conclusion, this entire paper may violate Twain’s notice in The Adventures of Huckleberry Finn, in that it attempts to find a motive, a moral, and a plot in the narrative; and it may lead its author to be subject to prosecution, banishment, and/or shooting. However, the novel is perhaps the best of it’s kind, and even in it’s warning it suggests a deeper meaning to the entire book. But like the warning, if one reads the book and accepts it at face value, they will miss out on Twain’s intentions. â€Å"There are several kinds of stories, but only one difficult kind- the humorous...† - Mark Twain In M... Free Essays on Mark Twain â€Å"It is noble to be good; it is still nobler to teach others to be good- and less trouble.† – Mark Twain Mark Twain (1835-1910), was the literary alias of Samuel Langhorne Clemens, considered to be one of the founding authors of American fiction. Mark Twain did not only write novels, but travel narratives, short stories, , and essays. Considered to be one of the greatest humorists in American literature, his works about living on the Mississippi river include The Adventure of Tom Sawyer, Life on the Mississippi, and the Adventures of Huckleberry Finn. In writing this paper I intend to inform as well as prove Mark Twain’s impact on our culture as a whole, and his influence on American Literature as we know it. Mark Twain was born on November 30, 1835, in Florida, Missouri. In 1839 when he was only four years old, Mark’s family moved a short ways to Hannibal, Missouri, which was at the time a small village along the Mississippi river. It was there that young Mark witnessed first hand the excitement of the colorful steamboats docked at the town dwarf. From these boats came comedians, singers, gamblers, swindlers, slave traders, and all of the other river travelers that the Mississippi had to offer. Mark Twain gained his first literary experience when he went to work for a printing firm in Hannibal after his father died in debt in 1847. While writing for the Hannibal Journal Mark contributed reports, poems, and sketches. What is remarkable is that working for the newspaper was Mark’s only literary training, because he did not receive any formal schooling. In 1853 Twain left Hannibal, and spent the next four years of his life traveling the eastern part of the country, working at printing shops as he went to support himself. He enjoyed the river so much that in 1857 Mark Twain became a riverboat captain. It was while working in this profession that Mark was exposed to all the people that the river had to of... Free Essays on Mark Twain Mark Twain Twain, Mark (1835-1910), was the pen name of Samuel Langhorne Clemens, one of the major authors of American fiction. Twain is also considered the greatest humorist in American literature. Twain's varied works include novels, travel narratives, short stories, sketches, and essays. His writings about the Mississippi River, such as The Adventures of Tom Sawyer, Life on the Mississippi, and Adventures of Huckleberry Finn, have been especially popular among modern readers. Early life Boyhood. Mark Twain was born on Nov. 30, 1835, in Florida, Missouri. In 1839, his family moved to Hannibal, Missouri, a village on the Mississippi River. Here the young Twain experienced the excitement of the colorful steamboats that docked at the town wharf, bringing comedians, singers, gamblers, swindlers, slave dealers, and assorted other river travelers. Twain also gained his first experience in a print shop in Hannibal. After his father died in debt in 1847, Twain went to work for a newspaper and printing firm. In 1851, he began assisting his older brother Orion in the production of a newspaper, the Hannibal Journal. Twain contributed reports, poems, and humorous sketches to the Journal for several years. Like many American authors of his day, Twain had little formal education. Instead of attending high school and college, he gained his education in print shops and newspaper offices. Travels. In 1853, Twain left Hannibal, displaying the yearning for travel that he would experience throughout his life. He stayed briefly in cities such as St. Louis, New York City, Philadelphia, and Cincinnati, working for low wages in print shops. He then traveled to Keokuk, Iowa, to assist his brother with more printing business. In 1857, Twain made plans to travel to South America, and in April of that year, he started down the Mississippi River toward New Orleans. At this point, he made a decision with important consequences for his l...

Career Aptitude Test Find a Job That is the Best Fit for Your Personality

Career Aptitude Test Find a Job That is the Best Fit for Your Personality If you’re the type of person who always knew what career you wanted to go into, and are astoundingly happy and secure in your career path, then you, my friend, are doing great. If you’re not sure you’ve made the right career choices, or are feeling increasingly restless in your job, then you, my other friend, are in good company. Maybe you picked something that interested you right out of school, but have come to find that you’re no longer so keen on the field. Maybe you picked your job or career because you thought it would be totally different. Whatever the case, you don’t have to make your decisions (stay or go? What do I want to do?) blindly. There are a variety of tools available that measure your strengths and weaknesses such as career aptitude tests. You’re welcome to find a zen place (beach, shady tree, lonely desert) and think hard about what you want to do with your career. But if you’re like the rest of us, you might need a little additional help to make the best choice. Chances are, you know yourself pretty well- but there are tools that can help you figure out if your personality and approach are a good fit for your career path. And if not, where your strengths might lead you.Why Personality Matters in Your CareerIn the career world, data matters. Your skills matter. Your experience matters. Your references matter. What can get lost in this process sometimes is the real, complete you. Defining your professional qualities and actions on paper is pretty easy (wrangling them into bullet points and concrete examples, slightly less so). What doesn’t necessarily come across in your resume is your personality, the sum total of your experience, outlook on life, sense of humor, values, and priorities. You may have more of a chance to show other sides of yourself in an interview, but it’s still a very limited, controlled environment.Figuring out your personality and work style is more of a person al thing. The better you know yourself and how you react to situations, the more likely you are to seek out jobs and careers that match up with that. It’s like trying on pants. You can like what you see on the rack, and assume that because they’re your size, they’ll be fine. And maybe they will, but if you don’t try them on first, or you run the risk of being happy with said pants when you get them home. On the other hand, if you know the brand of pants well, like the style, and confirm they’ll look good on you before you buy, then you’ll probably be pretty happy with your pants. Career happiness is probably more important to you long-term than pants happiness, so it makes sense that you’d want to apply at least as much care to your career choices as well.Personality also matters to your daily work life, even beyond the choice of a job. It’s a major factor in your success and satisfaction on the job. Are you a leader or more of a platoon member? Can you overcome major differences with colleagues or bosses to get things done? Are you a lone wolf that prefers hunkering down and getting things done over working with a team on a project? Are you an introvert or an extrovert? Do you prefer look at the big picture, or are the small details all you can see?It’s important to understand how you interact at work, and what your comfort zones are. It can be good to push those comfort zones a little for the sake of personal and professional growth, but it’s best to be reasonable about it. If you’re an introvert, a job where you have the spotlight on you just might not be very satisfying in the long term. You can change jobs, but changing your personality is just not very feasible.For more on personality and your career, check out this video: [via OTM Education]So how do we figure out this baseline personality, and start making smarter career decisions? To the internet!How to Figure Out Your PathTh e online world isn’t just good for helping you figure out which Game of Thrones character you would be†¦it also has more serious quizzes that you can use to help you figure out what your own real-life character is (you’ll still have plenty of time later to figure out whether you’re a Lannister or a Stark).Online quizzes and surveys that go beyond Facebook memes can help you really drill down into your character and personality, and figure out where to go from there.Let’s look at some of the top personality/career quizzes and assessments.The Myers-Briggs Type Indicator (MBTI)The MBTI is a general personality assessment that is used broadly by professionals when it comes to evaluating new hires or potential candidates. It assesses personal preferences, like motivation, how you process information, how you view the world, etc. The official test is $49.95, but there are also free versions kicking around as well.How to apply it to your career: Sites like this one have already done some of the leg work in figuring out what types of jobs match your Myers-Briggs personality type.TruityTruity builds on the Myers-Briggs type, and offers a TypeFinder assessment that also identifies your personal strengths.How to apply it to your career: Truity recommends different job types based on your TypeFinder results. The official TypeFinder Personality test costs $29, but smaller subtests (including one to figure out your temperament) are free.PymetricsPymetrics uses games to help gauge your personality, strength, and weaknesses, and match you up with careers and companies looking for your type. It’s not your average personality quiz- the interactive mind games make it feel more like you’re taking a break than taking a test. It’s free to sign up and start playing the games.How to apply it to your career: The site features a matchmaking-type option that lets you find companies that would fit well with your personality. Itâ€℠¢s non-binding, but it can give you more information about the kinds of roles that might suit you.The Johnson-O’Connor Career Aptitude TestThis one is a bit of a flashback to those aptitude tests you took in high school, which you then had to discuss with your guidance counselor in a meeting about Your Future. It’s a pretty straightforward paper-and-pencil test that you can download and take. Also, this test is hosted on Oprah’s website, and as far as careers go, Ms. Winfrey and her media empire are a pretty solid success story, wouldn’t you say?How to apply it to your career: The results on each individual test (there are five overall) show your strengths, and recommend general careers based on those strengths.The MAPP Career Assessment TestThis assessment is free to try, but costs $89.95 to get full results and reports. It’s a 15-minute test where you choose one statement out of sets of three, and is billed by MAPP as the â€Å"most comprehensiv e online career test.†How to apply it to your career: Upon completion of the test, the site promises to match you to five different careers based on the results. This can help point you in a particular direction (or away from another).The O*Net Interest ProfilerThis one is sponsored by the U.S. Department of Labor, and is more career-interest-oriented than personality-oriented.How to apply it to your career: Based on your results, you can search the Department of Labor’s database for more information on your recommended career paths. You can also search based on experience, education, etc., meaning you can find jobs that will be a good fit for you based on where you are right now.What Happens Once You Know Your Personality?Once you’ve got a better sense of what your personality type is, you can start drilling down into what that means for your actual career. The intersection of personality and career is a pretty hot one right now, and there’s a growing num ber of resources devoted to matching your job to your personality type. Many of the test sites above have direct resources for searching for jobs that match you (rather than the other way around), but you can also just start looking up categories of jobs. [via Business Insider]You should also start looking at job descriptions for key words. If your strengths lie in teamwork, look for positions that call for collaboration. If you’re still not sure what kind of job would be best for you, dive into a job search site like Indeed or Monster and start reading through different types of job descriptions, even if you’re not immediately interested in the job itself. Remember: in this exercise, the more information you have, the better.Personality insight is also helpful for things like networking. Knowing whether you’re an introvert or an extrovert can help you find ways to approach new contacts in a way that suits your style (meet for coffee or email back and forth?).Al so, personality tests aren’t just for people looking to jump ship to another job- knowing your strengths and comfort zones can help you modify your current job to be more comfortable. You can take this info and have a conversation with your boss about how to work more efficiently based on your personality, or how to re-prioritize in order to meet your goals better.Your long-term career happiness depends on a lot of things (job, salary, benefits, coworkers and bosses), but the most important thing is you. And the more info you have about yourself and your needs, the better prepared you’ll be to meet your goals and be satisfied with your career.

Concept Comparison and Analysis Across Theories Paper Essay

Concept Comparison and Analysis Across Theories Paper - Essay Example Early nursing theorists aimed in defining what is nursing; conversely, contemporary theorists discussed the metaparadigm concepts in more depth, gave high regard to nursing actions in particular, and attempted to provide the rationale as to when is nursing necessary (Daniels, 2004). The works of contemporary theorists like Myra Levine, Dorothea Orem and Sister Callista Roy as highlighted by Daniels (2004), serve as the theoretical basis for a variety of interventions in current nursing practice. In the theories formulated by Sister Callista Roy which is known as the Adaptation Theory and in the Self-Care Theory by Dorothea Orem, the concepts given emphasis pertain to Man, Health, the Environment and Nursing (Timby, 2009). Man as defined by Dorothea Orem in her Self-Care Theory, is â€Å"an individual who utilizes self-care to sustain life and health, recover from disease or injury, or cope with its effects† (Timby, 2009, p. 7). On the contrary, according to Sister Callista Roy in her Adaptation Theory, Man is â€Å"a social, mental, spiritual and physical being affected by stimuli in the internal and external environments† (Timby, 2009, p. 7). In these two definitions of man, it is evident that man as described in the Adaptation theory portrays the different dimensions of a man whereas man in the Self-Care Theory is depicted in general. Health is the product of practices that people have learned to carry out on their own behalf to maintain life and well-being as stressed in the Self-Care Theory by Dorothea Orem (Timby, 2009, p. 7). Conversely, Health is defined as the persons capability to respond appropriately to changes in the environment (Timby, 2009). It is apparent that the two aforementioned theories defined health in varied ways; Self-Care Theory views health as an end product of individuals practices while Adaptation Theory deems that health is

Analysis of Virtual Distance Learning Essay Example | Topics and Well Written Essays - 750 words

Analysis of Virtual Distance Learning - Essay Example To this effect, it can best be answered that distance learning will not face out the traditional classroom, though elements of these two modules are likely to be fused to enhance learning standards in both models. The wider pool of intelligentsia which comprises students and lecturers, college departmental heads, and education policymakers serves as the wider audience. The paper specifically intends to win over those who are postulating that since virtual/ distance learning is becoming increasingly popular, it will elbow out into inexistence, the traditional mode of learning. The lecturers supervising this paper and the heads of department form the basic audience. The secondary audience is made up of those who may later refer to this academic piece later. Students, lecturers, education policymakers and researchers from the secondary audience. This means that the audience is complicated since it is trifurcate of those who may endorse the position statement, those who may repudiate it, and the neutral parties. Above all, the audience is part of the intelligentsia. This means that the paper or the argument must be above partisanship, logical fallacies, and factual inaccuracies. First and foremost, fusing traditional classes with elements of e-learning will be helpful in ensuring a comprehensive and concise coverage of the topic being covered. For instance, having a traditional classroom watch an excerpt of Noam Chomsky’s illustration of Universal Grammar will greatly help in inculcating concepts needed by the second language acquisition class. Elements of virtual learning can also be used by students of the traditional model of learning for further referencing and extensive learning. This is especially the case when virtual learning materials are availed in libraries of traditional teaching models.

Consumer Behavior Essay Example for Free

Consumer Behavior Essay Today’s customer is habituated with the sales promotion activities. So without such activities it has become difficult for companies to achieve their target. The term sales promotion refers to many kind of selling incentives and techniques intended to product immediate and short term sales effect typical sales promotion include samples in pack premiums values pack refund and rebates sale promotion can be apply to across to broad range i.e from chewing gum to household and car The other defining characteristics of sale promotion are its short term or immediate. For the present paper the researchers considers the household consumer for their primary survey as the products that they have taken into consider come under the FMCG. Major players of FMCG industry were: Top 20 FMCG Companies in India 1. Hindustan Unilever Ltd. 2. ITC (Indian Tobacco Company) 3. Nestlà © India 4. GCMMF (AMUL) 5. Dabur India Ltd 6. Asian Paints (India) 7. Cadbury India 8. Britannia Industries Ltd. 9. Procter Gamble Hygiene and Health Care 10. Marico Industries Ltd. 11. Colgate-Palmolive (India) Ltd. 12. Gillette India Ltd. 13. Godfrey Phillips 14. Henkel Spic 15. Johnson Johnson 16. Modi Revlon 17. Wipro 18. Nirma Ltd 19. Amul India 20. Godrej Consumer Products Ltd Literature Review The Indian FMCG industry is crowded with numerous national regional and local players. To win the consumer heart and retain the market share the competition amongst the various players. The major companies ruling the Indian market in the category of FMCG items is HUL Amul, Nirma and many more Every day the Indian consumer who watch television and listen to the radio are thrown in front of a huge clutters of TV ads and commercials by these firm with the same intention and common purpose of convincing the customer that products is the best since India is a country where profiles of the also vary significantly with age demography income level etc in order to cater to need And demand of the different customer India many sales promotion schemes are highly successful as the market is the price sensitive as well as highly competitive even difference in few paisa can provoke the customer to switch to different brand the concept of brand loyalty an brand attachment takes a back seat in this s ituation. When the consumer feel that there are getting something extra, but at the same cost, they do not mind switching from one brand to other. However even today there exist a class of customer who still consider quality and brand as the deciding factor but their number is comparatively less majority of consumer in India, till date consider price to be the most important and deciding factors in the purchase of FMCG goods Kumar And Das (2009) in their article â€Å"Impact Of Sales Promotion On Buyer Behavior-An Empirical study Of Indian Retail Customers â€Å"opined that today’s customer can greatly influence the manufacturer of the marketer regarding the size, quality, control of the product, price, post sales service, etc†¦. in the present study the author attempted to find out the impact of sales promotion on consumer buying behavior. Research Gap The study highlights consumer behavior and purchase decisions made during various sale promotion schemes after viewing advertisement and analyzes the effect of various marketing tactics used by different companies. It also investigates area like consistency of sale promotion schemes and availability of schemes along with the products to analyze their impact on the minds of the consumer. The study would prove to be helpful for the company in deciding schemes that attract consumer, their buying patterns, time period of the schemes availability by sale promotion, advertisement and other activity. Research Objectives The objective of the study are: 1) To analyze effect of sale promotion and advertisement on the consumer buying behavior and purchase decision of FMCG product. 2) To analyze relationship between sale promotion and consumer buying behavior. 3) Consumer behavior when they FMCG product. Research Model Hypothesis H0 :- Sale promotion of FMCG Product is not effect on Consumer Buying Behavior. H1 :- Sale promotion of FMCG Product effect on Consumer Buying Behavior. Research Design A research design specifies that method and procedures for conducting a particular study. The researcher should specify the approach be intends to use with respect to the proposed study, broadly research can be grouped in to three categories. 1. Exploratory Research Design 2. Descriptive Research Design 3. Casual Research Design 1.Exploratory Research Design An exploratory research design focuses on the discovery of ideas and is generally based on secondary data. 2. Descriptive Research Design A descriptive study is undertaken when the researcher want to know the characteristics of certain group such as age, sex, income, education level etc. 3. Casual Study A casual researcher is under taken when the researcher is interested knowing a cause and effect relationship between two or more variables. As pre my objective to know effect of Sale promotion on consumer buying behavior there are necessary to know their characteristics so that we make research to select Descriptive Research Design. Source of Data (1) Primary Data:- The primary data are those data which are collected afresh and for the first time, and thus happened to be original. For this research the primary data are collected. (2) Secondary Data:- The secondary data are those data which have already been collected by someone else and which have already passed through statistical process. Here we consider primary data fop research Research Instrument Research instruments is the tool by which the researcher can do research on specific problems or objective. The most popular research instruments for collections data is Questionnaire for a particular investigation. It is simple for a moiled set of questions presented to respondents for their answers. Due to this flexibility, it is most common instrument used to collect the primary data. During the pre-testing of questionnaire, we seen the reaction of respondents and suggestions required to make change in research instrument. Research instrument is the means by which we can observe the market station. In over project topic is Effect on Sale promotion on consumer buying behavior. So information of consumer buying behavior is taken by preparing the hard print of questioner for the collection primary data. Sampling Plan Sampling frame Sampling size It refers to the question â€Å"How many people should be surveyed?† Sampling Unit It means Who is to be surveyed†. Here target population is decided and it is who are interested to Purchase FMCG Product. Here we take sample unit as an Individual. Sampling Method Method for choosing the representative respondents call for in this stage, i.e., how should the respondents is chosen? The sampling procedure indicates how the sample units are to be selected. We can used Simple Random Sampling Method for survey. Reference Source 1) http://www.businessnewsthisweek.com/2009/11/top-20-fast-moving-consumer-goods-fmcg.html 2) Kumar Vishal And Das Gopal (2009)† Impact Of Sales Promotion On Buyer Behavior-An Empirical study Of Indian Retail Customers â€Å" journal of management vol.3 no.1 pp11-24 3) Indian journal of marketing nov. 2012 vol 4 pp30-3

Alzheimers Disease Health Promotion Case Study :: Alzheimers Disease Essays

Introduction This section will discuss the impact of Alzheimer's disease on racial, cultural, and gender variables, with the focus being on the various approaches to care of the disease. Developmental stages and tasks will be discussed for both the client and the caregiver. Gender and Culture Alzheimer's disease and related dementias affect all races, ethnicities and cultures equally. (Anonymous, 1998) Of people over 65 an estimated 6-10% will be affected by some form of dementia. (Hendrie, 1998) It is only in gender where we see slightly more women than men who are affected by this destructive illness. (Lautenschlager et al., 1996) The only controllable risk factor that is known at this point is cigarette smoking. In a large study in Germany smoking cigarettes doubled the risk of dementia in the older population. (Ott et al., 1998) Alzheimer's disease patients can survive for 3-20 or more years. It is not the AD that kills the patient, rather it is diseases of aging and/or inactivity, with pneumonia being the leading cause at 70%. This is followed by heart disease, stroke, and cancer. (Thomas, Starr, & Whalley, 1997) Cultural Differences Race, culture, religion and ethnicity all play a part in how we care for our elderly. Each family makes decisions based on background, experience, expectations, knowledge base, and economics. Most people would like to be able to care for their aging parent or spouse with as little disruption to lifestyle as possible. Alzheimer's Disease, however, is a full time commitment, not just eight hours a day, but "24/7", as the current idiom implies, the patient needs continuous care. Sleep habits are disturbed, wandering is common, medications must be carefully controlled, safety is always important. Home care soon becomes frustrating and exhausting if left to one or two caregivers. When the primary caregiver has his/her own medical needs to see to, is also aged, or is the parent of young children as well, the burden can become overwhelming. In-home care is a possibility as is placement in a live-in facility, but both are expensive alternatives. In California ethnic minorities make up a large part of our population. In the book Culture and Nursing Care: A Pocket Guide, there are characteristics of these groups and generalizations are made about how they care for their elderly. (Lipson, 1996) The following table highlights some of these groups that are represented in the Bay Area. American Indian Status of "elder" begins in middle age.

How the Evolution of Mobile Phone Affect People Communicate

How the evolution of mobile phone change the way people communicate? Previously, people used to communicate with some of the earliest forms of communication devices included smoke signal, morse code, and pigeons. With all these communication devices, messages probably need weeks or months to reaching its destination. With the invention of mobile phone, all you have to do these days is send a text or make a call and your message will reach its destination within minutes. THE EVOLUTION OF MOBILE PHONE Nowadays, mobile phone is no longer a want but is a need.Everyone including people from teenagers to old people has a personal cell phone of their own on their hands. You couldn’t imagine how a mobile phone looks like in the past; it is totally different from now. Improved technology has made a great change in the history of mobile phones, transforming the huge mobile phones into sleek and stylish smartphones we carry with us now. Let’s take a look at how mobile phones devel oped from the bulky walkie-talkie look to today’s swipe-savvy descendants. Previously, a mobile phone use to be like this. The design is huge and with a long antenna.A few years later, mobile phones became a little more defined and better looking than how they were before. Antennas were shortened and the designs modified. Only text messaging service and voice call service are included in the function of mobile phone. Besides making a call and texting a message, there is nothing else a mobile phone can do. In 2000, the world’s first touchscreen phone has been invented. More and more advanced technology was included in this world’s first touch screen phone. Besides than making a call and text a message, user can also get entertained from the phone.There are some simple games included in the phone and a lot of simple applications such as a calendar and a calculator. The image shows a Motorola phone which has a simple black and white touchscreen. Next,  technology has undergone a big change in history of mobile phones, putting a colour display and integrating camera to mobile phones, producing the mobile phone with a basic camera. Users can take pictures on the spot when needed with the phone and they need not to carry a digital camera with them wherever they go. Sooner, mobile phones are no longer limited to single screen.This model has a small screen on the outside to notify calls and text messages coming in, and a big screen on the inner for the user to type messages and carry out other functions of the phone. There are some mobile phones built for delivering great music. A button for music playback and memory support has made the gadget become a great gadget for enjoying music anytime and anywhere. Now, is the time to talk about the most popular phone used by many of us nowadays. There are many company compete in producing smartphones such as Samsung, Apple, Blackberry and so on.All this advanced touchscreen smartphone are operated by iO S or android, enabling a lot of apps to run on the smartphone. Apps are available in many categories such as games, book, business, communication, education, travel, music and so on. This has make smartphone become a multifunctional device that you must carry with you all the time. You can contact to each other as easy as ABC Evolution of mobile phone has changed our communication easier. With the basic function of making a voice call and text messaging service, we can keep in touch with our loved ones.Look at the past, we communicate with each other by letter, and it takes long time to receive. For example, if your loved one had moved to a country far from you to pursue his or her study, and both of you only can communicate with each other by letters. It took a few weeks for a letter to reach to your loved one and a few weeks later for the letter to reach back to you again. This is a waste of time and money. The cost of sending a letter overseas is quite expensive if you regularly contact with each other by letter.But now we have mobile phones, we can connect to each other in a second. By just a click on the tip of your hand, you can have a voice call or a text message to your loved one. It is easy and cost effective. In recent years, mobile phones have become a basic part of life as the number of users of mobile phones has increased. Also, mobile phones are cheap to purchase. There are many reasons why people support and use mobile phones. Millions of other people also support for similar reasons. For example, many people around the world like to use the mobile phone for social networking.There are a lot of social networking websites available on mobile phone nowadays. Some of the examples are Facebook, Twitter, Skype. With smartphone operated by android system, users can even have multiple social networking applications such as Viber, Whatsapp, Line and many others. If there is a need to talk to friends or families, you can do it from anyplace and at any ti me. Some of it can also find the friends that had already lost contact and keep in touch again. Besides, you can also take pictures of where you are or what you are doing and post this information to your mobile phone.You can update photos or videos and show your friends and family what you are doing. This ensured the relationship between you and your friend and between you and your family will be maintained with the power of mobile phone. Mobile phone has change our language Have you ever noticed how the usage of mobile phone has changed our language? On Facebook you â€Å"like† things. Like is a great word but now it is used for much more. And you also â€Å"comment† on things. All these words may be familiar to us in our life but now when you hear these words you will automatically think of Facebook.In our daily conversation, we may also use â€Å"like† to express that we agree on something. For example, when your friend said something that you think is very true, you will say: I wish to give you a â€Å"like†. This shows that how a simple word has a different meaning when we expose to mobile phone frequently. We also use letters for phrases rather than typing the whole thing out. Many people have been using abbreviations when texting with other people such as LOL, BRB, ASAP, OMG and so on. For individuals who are unfamiliar with these abbreviations, the message will become unclear.Table 1 : Some of the common shortcut used Shortcut| Original Phrases| BRB| Be right back| ASAP| As soon as possible| OMG| Oh my God| LOL| Laughing out loud| L8R| Later| BTW| By the way| 2MORO| Tomorrow| 2NITE| Tonight| The term â€Å"Google† is actually a search engine but now it also function as a verb. For example, when you look something up, you tell people you googled it. The interesting part is that people will exactly understand it. They wouldn’t misunderstand that you looked at someone. They will know that you researched something on the search engine.It changed the way people interact with each other Truth be told, almost everything can be done through the mobile phone nowadays. It started with online shopping where people can now just hold the phone on their hand and buy whatever they what easily. And then came mobile banking, as security became better and better, so did the people’s trust in providing their bank details and doing their banking transactions with their mobile phone. Breakdown of Communication One of the greatest disadvantages of the mobile phone is the fact that we do not talk to strangers when traveling anymore.In the past, several people waiting for a bus would engage in a conversation while they were waiting. People who travelled the same routes every day might develop friendships along the way. This situation does not happen anymore. Today when people are waiting for a bus, they just pull out their mobile phones and speak with old friends, missing out on the opportunity to make n ew ones. In large cities, many people do not know their neighbours, even though they may have lived in the same neighbourhood for years.As a society, we are beginning to lose the face-to-face contact that was such an important part of our lives in the past. Communication is at the core of every relationship, personal or professional, that you hold in life. A breakdown of communication caused by technology can affect your job, your friendships, your relationship with others, and your family relationships. In face to face communication your nonverbal communication, like facial expressions and body language, reinforce the tone of your message.These nonverbal indicators do not exist with technology based communication, making your message more likely to be misinterpreted. The user of mobile phone increases significantly from year to year. More and more people use mobile phone to keep in touch with family, friends, online shopping and even conduct business. The statistics shows how human communication has changed in recent years: 2006 Text Messages: 158 billion MMS Messages: 2. 7 billion Voice Minutes: 1. 7 trillion Cell phone subscribers: 233,041,000 Land lines: 140 millionTwitter Accounts: just launched that July Facebook accounts: 12 million Skype accounts: 171 million 2010 Text Messages: 2. 052 trillion MMS Messages: 56. 6 billion Voice Minutes: 2. 241 trillion Cell Phone Subscribers: 302. 9 million Land lines: 153 million at the end of 2009, (but losing 700,000 a month) Twitter accounts: 175 million Facebook accounts: 500 million Skype accounts: 560 million In a nutshell, the evolution of mobile phone has change the way people communicate. The effects come on both positive and negative side.In positive side, mobile phone has make the world seems smaller and smaller because everyone can easily connected no matter where there are. Family and friends can keep in touch can up to date to the latest news. On the other hand, mobile phone also caused some form of comm unication breakdown. Face to face interaction has slowly being eliminated. Everyone seems need to be connected through the mobile phone and live in a virtual world. However, as long as we use mobile phone wisely, we can still maximize the function of a mobile phone to optimum.

Holiday Depression

Tara Heubel Eng 101 Section 1130 Essay 2 Final draft Tis the Season For most people the holiday season is a very happy time. It is a time for laughter and rejoicing. It is during the holiday season that we begin to see and hear from loved ones that may not always be in touch. Friends and family from everywhere begin to make contact during this time of year in hopes to send merry wishes for the year and year to come. However not all people are overcome with the â€Å"holiday spirit,† but are rather plagued with the feeling of sadness and loneliness. This small group of people struggle through the holiday season. There are many different variables that may lead to this frustration during this time of year. No matter what the reason may be for feeling so down, the fact remains that for these individuals the holidays cause serious depression. With all the celebrating that takes place during the holidays host and hostesses may just be the most underrated people working hard to make the holiday celebration a great success! Unless you are the yearly host of a holiday get together, you really have no idea about the burden and stress that can be placed on the person who is coordinating the celebration. There are people to invite, food to purchase and prepare, decorations to hang, presents to wrap, and an atmosphere to set. The host of the party is usually preparing for the main event several months ahead of time, that is if he or she is smart, to be sure that nothing is forgotten. After all, there won’t be another party like this one till next year. If the party goes well it will be talked about all year long and people will be excited to return for future celebrations! This is ideally what every host is hoping to achieve. The perfect celebration! Every year the media portrays holidays such as Thanksgiving, Christmas and New Years as even bigger and bigger events. They run an unlimited amount of advertisements portraying perfect celebrations with the perfect decorations and the perfect meal. Every home is filled with laughing faces and happy hearts. It is as if you have stepped right into a Norman Rockwell painting! People are compelled to be wearing the perfect outfit. They hope to give and to receive the perfect gift. They anticipate eating the perfect holiday feast with all the wonderful side dishes and rows of lavish desserts, pies, and cookies! It should not go unmentioned that all this striving for perfection is the perfect recipe for holiday depression and stress. With all this emphasis placed on the perfect celebration; God forbid you make a mistake! Lets just think about it for a second, have you ever been to the grocery store or any shopping environment for that matter during the holidays? It is nothing short of mass chaos! There are gangs of last minute shoppers and frustrated consumers tearing through what is left of seasonal or holiday items. To be such a supposed jolly time of year, there are many, many angry people shopping. With everyone feeling the stress of this time of year it seems to bring out a darker side of us in the form of what I like to call â€Å"shopping rage. † People are frantically searching for last minute gift ideas or perhaps they just realized they had forgotten something detrimental for their feast or decor. Another popular reason for spending hours of wasted stress filled time is due to finding the right attire to model during the get together. This outfit rarely gets worn ever again after the four or five hours you’ve had it on it ends up in the back of the closet never to be seen again. This is of course after you have spent three hours finding it, trying on several combinations of red, green, black, and gold. Making sure to match and pull together every last article of clothing from the jewelry to the shoes and everything in between. About One hundred and fifty dollars later you have the perfect outfit that you will never wear again! Wanting things to work out perfectly, becomes an obsession for the individual who is burdened with the responsibility of executing the most memorable celebration. Only in a perfect world does everything always work out as planned. In this world however, there are just too many opportunities for something not to work out as planned so mistakes and accidents should be expected. Not everyone is able to accept this truth though. Some people end up spending so much time worrying about doing everything so right that they end up missing out on the â€Å"good stuff† like the time spent with loved ones. These people spend the whole holiday depressed and stressed out about meeting out materialistic cultures ideal standards for the holiday celebrations. With all the celebrating and gift giving, and decorating and throwing parties and preparing grand meals, and everything else that is associated with the holidays does anyone ever stop to ponder the incre`dible amount of money that is dumped by the millions every year into generating the â€Å"holiday season? I am sure it comes as no surprise that most people save all year long just to be prepared for this time of year. Everywhere you look during this time of year there are advertisements, one after another, urging people to spend, spend, SPEND! These ads always seem to suggest that if you don’t have an over the top lavish party that is even bigger and better than the last, then you have failed as a human to do what was expected of you during the holidays. There is truly something lost in all this misinterpreted meaning of the holidays. I mean when did celebrating time with the ones you love become such â€Å"BIG BUSINESS? † For far too many people the holiday season brings about serious depression caused by the inability for these people to afford the ridiculous things that they feel must be purchased in order to have a â€Å"proper† celebration especially if they have children. Parents always want their kids to have the best of the best and they want to buy them whatever gift it is that they have wanted and asked for all year long! However, people who don’t have enough money to get these things are struck with a great deal of depression. These same people may not have enough money to purchase everything society says we need for an extravagant meal or over the top decorations and parties. For all of these things have nothing at all to do with the true meaning of the holidays, still somehow far too much importance has been placed on materialistic things. No matter what the reason may be for a person felling the strain of holiday blues weighing them down, the fact remains that the holiday season can cause a great deal of sadness and depression for many different people.

Demand For Coaching Holidays To Scotland Tourism Essay Essays

Demand For Coaching Holidays To Scotland Tourism Essay Essays Demand For Coaching Holidays To Scotland Tourism Essay Essay Demand For Coaching Holidays To Scotland Tourism Essay Essay My concern has been created on the footing of cognizing that Scotland is one of the most internationally known states for its civilization and beautiful scenery. It s based on a coaching vacation for 5 darks, 6 yearss that will be suited for people who enjoy scenery, touring, civilization and heritage. It will be run by a medium sized company located in Edinburgh that is called Saltire Tours and will be aimed at European tourers. Reasons for puting the concern in Edinburgh are that it s the capital of Scotland and has some antic history for all to see. This study will be a touristry merchandise analysis of what the concern has to offer and what factors will impact the operational side of things. PEST analysis, Competitors and Consumers are all of import and will be explained exhaustively as to what and how they will impact the concern. Introduction This research study will look into the factors that could impact demand for training vacations to Scotland from the European Market. It is based on a coaching vacation run by a medium sized company based in Edinburgh that is called Saltire Tours. On completion, the study will be an analysis of the external environment and a merchandise analysis to place and warrant the cardinal characteristics of the merchandise in which the merchandise will run. Factors being analysed will include Political, Environmental, Social and Technological ( PEST ) and will demo how they impact both positively and negatively on the Coach Tour Company wining. A rival analysis will besides be carried out to measure and discourse what sort of menace ( if any ) that may present to the tour/programme. Another portion of this study will include findings for a consumer analysis to find the Market overall for the Coach Tour Company. The merchandise itself will be given in item to explicate the key characteristics a nd why it should be introduced in the touristry industry. Pest Analysis Factors that may impact Demand for manager vacations in Scotland involve: Political Environmental Social Technological Political factors that may impact manager Tourss could be recent terrorist onslaughts in Britain, which occurred in Glasgow Airport the 30th June 2007 and London 7th June 2005. Author Chris Greenwood ( 2008 ) wrote about the adult male who was behind the onslaughts Abdulla realised his mission had failed, he dressed in a ruddy and white headscarf for the concluding self-destruction onslaught on Glasgow Airport . Another job was the Icelandic Volcanic episode in April which closed European air space. These incidents could set people off going to the UK, which would impact Scots Coach Tours as they are based in Scotland. Higher degrees of security and ordinances are now put in topographic point at airdromes, which is more clip devouring for travelers, and it s more inconvenient doing people to be impatient when going. Besides rising prices rates in the UK are forcing up monetary values for visitants such as fuel costs and 17.5 % VAT which would impact Coach Tours as they use Coachs f or taking their tourers around Scotland. The Coach Company will be a member of the Green Tourism Business Scheme as it will assist promote the touristry concern to be environmentally friendly. The Coach circuit will profit from this as it will hold a positive consequence on visitants booking up for circuit bundles as visitants are now really witting of the environment and will appeal to eco-conscious visitants particularly. Social factors could affect the fact that European visitants find touring vacations really popular in the class of different vacations ( see appendix 1 ) which is good to the company as we specialise in Coach Tours in Scotland. Besides another societal factor could be the eruption of Swine Flu that has hit Scotland and assorted other topographic points throughout the UK, this may set people off going doing the touristry industry to endure. A positive societal factor could be that Scotland has a batch of historic and cultural attractive forces that people overseas would love to see ; this will promote more people to see Scotland intending a possible addition of consumers for Saltire Tours as we specialise in civilization Tourss. Technological factors could impact Saltire Tours due to the Internet now doing it possible to book straight with circuit operators which will be a positive as it saves paying the Travel Agent committee. Saltire Tours will hold their ain web site and E booklets. Besides there are new developments in aircraft engineering, which cuts down going clip being a positive for the International visitants coming to Scotland for a Culture Tour of Scotland. There are more comfy managers for touring these yearss with Television s, lavatories, and cyberspace installations on board the managers which we will take on board and supply our visitants with luxury managers during their clip with us. Rival Analysis Benchmarking We have looked at two other Tour Companies that are in the similar market. The Analysis of each company compared to ours will assist us happen out the positives and negatives of our concern and what we can make to better the Culture Coach Tour through other rivals. Haggis Adventures Their Tourss include an escapade with like-minded travelers ; conveyance and a tour usher. Saltire Tours will include Transport, Blue Badge Guides, and Accommodation, Food, Excellent Customer service and First category attractive forces as a bundle. Haggis Adventures do nt organize everything for your circuit, you have to do your ain adjustment agreements, where to eat and you might non see some of Scotland s finest attractive forces. This is decidedly a opportunity for our concern to present a bigger and better bundle for tourers that want to loosen up and hold a great clip cognizing that everything is traveling to run swimmingly and at that place wo nt be any emphasis as everything is arranged. Besides Haggis Adventures are more for the younger coevals and since the highest proportion of tourists sing Scotland are in the 20 to 60-age scope they would bask Saltire Tours better as our circuit is suited for that age class. Saltire Tours will besides specialize in Tours whereas Haggis Adventures does nt, this will be a strength to Saltire Tours. However, a failing for Saltire Tours is that Haggis Adventures have been running for 5 old ages and have experience in this field of touristry whereas Saltire Tour is merely get downing up as a trade name new merchandise. Moray Tours Moray Tours in Scotland offer quality, flexible civilization Tourss for up to six people. Whereas Saltire Tours will offer choice civilization Tourss for up to 20 people which is a strength in the touristry Industry as Saltire Tours can offer much more to the Tourists in a manner smaller circuit companies ca nt. Their Tourss merely start in Elgin whereas Saltire Tours will be really flexible and can pick visitants up from wherever the circuit group suits which is another strength for Saltire Tours. A strength that both Moray and Saltire Tours portion is the quality of the circuit ushers on their managers and the comfy managers they both use. A menace to Saltire Tours could be that Moray Tours is good known and this could impact Saltire Tours concern. Besides on their web site, there is no reference of a monetary value for Moray Tours whereas Saltire Tours gives a bundle monetary value for the whole circuit doing it stress free throughout the vacation. Consumer Analysis The market size for our concern will be comparatively large as we will be taking our Tourss at the whole of Europe. It has been found that specifically German and Italian tourers will be interested in our Tourss as Germany is the highest ranked in footings of trips, bed darks and outgo, where its ?187million figure is dual the following ranked: Italy ( Visit Scotland ) . Factsheets on these states will be sourced at the terminal of the study ( see appendices 2 A ; 3 ) Notice our mark market ( abroad ) In June 2010 to August 2010, the seasonally adjusted figure of visits by abroad occupants to the UK increased by 6 per cent to 7.6 million, when compared with the old three months. Associated disbursement by abroad occupants on visits to the UK increased by 7 per cent to ?4.4 billion ( National statistics ) . Our manager circuit company will concentrate on these months on advertisement to pull big Numberss of tourers seeing as these are the most popular months for our mark market. Visits from Europe have increased from 16.1 million in 2000 ( a 37 per cent addition ) and are now about the same as in 2000. ( Office for national Statisticss 2009 ) Besides 22.1 million of the entire 29.9 million visits to the UK in 2009 were made by air. ( Office for national Statisticss 2009 ) Therefore our consumers will be going largely by air to Scotland which will be included in the bundle monetary value. This will be good to Saltire Tours as we will be able to utilize SGIT menu block on a footing, which will be the ideal scheduled air hose for Saltire Tours visitants to wing with, as it s a flexible continuance of 5 darks, which SGIT caters for. Merchandise Analysis Description of basic merchandise offering and merchandise characteristics Our Coach Tour Company has constructed a 5 darks, 6 yearss Tour suited for people who enjoy scenery, touring, civilization and heritage. Scotland has been one of the most internationally known states for its civilization. As our state has developed over the many 100s of old ages, it has developed a civilization that is both interesting and absorbing. St. andrews cross Tours have taken clip to develop a manager circuit suitable for the International visitants that will run into all their vacation demands. They will bask life in some top category hotels, these include: The Balmoral Hotel, Thistle Hotel, Stirling Highland Hotel, Royal George Hotel and Poppies Hotel. Visit Scotland ( 2010 ) surveies show that Hotels remain the preferable adjustment for international tourers. The topographic points they will see on this 6-day circuit of Scotland will include two of the major metropoliss: Edinburgh and Glasgow. Besides Stirling, Crieff and Callander will be included in the circuit. They will see our manner of life whilst life in a tenement edifice, to sing some of our all right art galleries. We have besides included in the Tourss some of our all right whisky distilleries to see Scotland s celebrated drink and whilst they are holding merriment during the twenty-four hours, they will besides see Scots amusement at its best! This will include Scottish pipe music, Celidh, Poetry and a concert affecting Accordions and violins. Whilst the International tourers will be entertained by Scotland s well-known attractive forces such as Edinburgh Castle, Royal Mile, Sir Walter Scott s House and Stirling Castle, they will be able to wanton in Scots culinary art throughout their stay and happen out how it feels to be Scots! The hotels they will be remaining in will be no less than 3 stars and they will be situated in the countries of involvement to accommodate the Tourss to do them run every bit swimmingly as possible. This complies with the Green Tourism Business Scheme, which is the national sustainable touristry enfranchisement strategy for the UK. All the hotels are members of this strategy. Justification of why this merchandise should be produced This merchandise should be produced as Scotland does nt hold a company like Saltire Tours. There is surely Coach Tours available but none are specifically tailored down to ticket item like our concern will bring forth. Our consumers will see everything at that place is to love approximately Scotland from sing the nutrient, scenery, civilization ; they will surely cognize what it s like to experience like a true Scot by the terminal of their vacation. Another ground is that non many companies offer a unworried vacation in Scotland where all their demands are met and international tourers will non cognize where to get down on sing Scotland. Saltire Tours will organize everything from adjustment, conveyance, attractive forces, wining and dining to flushing amusement as a bundle holiday monetary value devising certain what is included is merely the best and relevant to international tourers that wish to see Scots Culture.